- Lagos, May 21, 2025 (NAN) Luft Pay TV on Wednesday inaugurated its entry into Nigeria’s competitive satellite television market with the promise of accessible, affordable, and locally relevant contents.
The News Agency of Nigeria (NAN) reports that the inauguration, held in Lagos, is coming when Nigerians are groaning under incessant increases in subscription rates by leading digital satellite television providers.
Speaking at the unveiling, Mr Yemi Adebowale, Head of Corporate Communications and Media at Luft Pay TV, said it was developed with latest technologies to meet growing demands for pocket-friendly quality home entertainment.
He said Luft Pay TV aims to distinguish itself with high-definition content, premium children’s programming, and a strong focus on indigenous stories.
“It is not just delivering a television; it is delivering trust, clarity, and connection,
”The pay TV service offers a single bouquet model priced at N7,500 monthly.
“It grants access to over 35 premium channels across genres such as sports, Nollywood, Hollywood, kids, documentaries, music and lifestyle,’’ Adebowale said.
According to him, the decoder costs N25,000, while a full set-top box kit with accessories is priced at N35,000.
He said this model eliminates multiple subscription tiers and hidden charges, offering a more user-friendly experience.
Adebowale said that Luft Pay TV is a wholly Nigerian-owned brand and is committed to promoting local storytelling through partnerships with indigenous content creators. (NAN)
