By Victor Okoye
Akure, Jan. 20, 2026 –Yòmí Oyékàn, Senior Special Assistant to the Ondo State Governor on Signage and Advertisement, says Ondo State will harness creative branding to strengthen tourism-focused events.
Oyékàn said in a statement on Tuesday that the 2026 Ondo Auto Rally remains a viable platform to showcase the state’s tourism assets and growing creative economy to wider audiences.
“I received a delegation from Team Work and Play, led by Mr. Colin Okon, to discuss the 2026 Auto Rally and collaboration with the Ondo State Signage and Advertisement Agency,” he said.
He said discussions centred on deploying strategic signage, branding and outdoor advertising to enhance event visibility and ensure broad stakeholder participation across the state.
According to Oyékàn, “Effective branding will help position the rally as a flagship tourism event with strong economic and cultural value for Ondo State.”
He added, “Our goal is to use regulated advertising to create a consistent visual identity that promotes the rally and projects Ondo as a destination for innovation and leisure.”
Oyékàn said the state government would continue to partner private organisers to deliver well-branded events capable of attracting investors, tourists and creative industry players.
