By Victor Okoye
Akure, March 24, 2026 – The outdoor advertising sector in Ondo State has shifted from disorder to structure, embracing digital systems and improved accountability across operations.
Under Gov. Lucky Aiyedatiwa’s leadership, the Ondo State Signage and Advertisement Agency (OSSAA) reforms are modernising processes and restoring order across public advertising spaces in the state.
At the forefront of these reforms is Yòmí Oyékàn, the Senior Special Assistant to the Ondo State Governor (OSSAA) who leads enforcement, engaging stakeholders and curbing indiscriminate billboard placement and widespread visual clutter.
Today, illegal and defaced structures are being removed, while new installations follow clear, regulated processes.
The introduction of digital systems has also improved transparency, ensuring every structure is properly documented and accounted for.
Notably, political aspirants now comply with these reforms working with OSSAA to use approved platforms and reduce indiscriminate campaign displays, rather than flooding public spaces.
This cooperation is helping to maintain a level playing field and sustain the order already achieved.
What is emerging is a cleaner, more organized, and fair advertising environment one that reflects strong leadership, innovation, and a shared commitment to doing things right.
The reforms are fostering a cleaner, organised and fair advertising environment driven by leadership and innovation.
Ondo’s skyline is now coordinated, reflecting order and a clear departure from past chaos.
