Ugwuozor and Ezeaku
BeN ndu
The Management of Rangers International Football club of Enugu has signed a Memorandum of Understanding (MoU) with a fashion designing and apparel company, Nzapi, as part of efforts to promote the culture and identity of the club, locally and internationally.
Speaking during the signing ceremony on Monday in Enugu, the Nzapi Creative Leed, Odinaka Ugwuozor described Rangers International FC as a special brand, which ought to be promoted locally and globally.
Ugwuozor hailed the club’s dominance in the Nigerian league since it’s inception in 1970, adding that the club had lived up to the expectation of the founding fathers by projecting the undying “Ndigbo spirit”.
“Rangers is a brand name that ought to be promoted, having made the Ndigbo proud since 1970.
“A brand like Rangers that wears the prestige of Ndigbo needs to be projected, ” he said,
Speaking further, Ugwuozor, who is the founder of Nzapi said that the World now thrives on collaboration hence their strategic partnership with Rangers.
“We live in a collaborative economy; the world thrives on collaborative economy.
“This is not the time for people to work alone. It is a time you bring what you have and I bring what I have, let’s come together and let’s move forward.
“That is why this partnership is very symbolic for me; it’s very important, we are committing to seeing Rangers through the highs and the low, come rain come sunshine, ” he said.
On his part, the General Manager of Rangers, Amobi Ezeaku, said the partnership was a statement of intent.
He said: “Today, we are officially entering a strategic partnership with Nzapi, a fashion designing and apparel company that understands not just fashion but culture, and story telling.
“For a club like Rangers, identity is everything. We are not just a football club, we are history; we are pride, resilience and symbols that cut across generations since our establishment in 1970. “
He said that the partnership was rooted in a simple but powerful idea.
“Rangers must look like who we are and where we are going. With Nzapi, we are committing to a merchandize that suits the younger generation who see Rangers, not only on the pitch but as a lifestyle brand, and then the older generation who carry the memories, and the legacy of this great club.
“This partnership is also a strong business decision, the merchandise is a key pillar of financial sustainability, in modern football.
“We are deliberately building Rangers into self sustaining institution, where success is supported by a strong business foundation, ” Ezeaku said.
